BUS 243 - Marketing

Drag to rearrange sections
Rich Text Content

Welcome to BUS 243 Marketing CRN 32670

Marketing – Distance Education CRN 32670 

Hello All,

Welcome to Distance Education at Cuesta College and the online version of Business 243, Marketing. My name is Neil Higgins and I will be your instructor for this course. This letter is to inform you of some of the important details prior to the start of this Spring 2019 class. Please pay particular attention to the section regarding the textbook and how to get it at the lowest possible cost. Do not buy the required course materials from anywhere but the Cuesta Bookstore!!!!!!

Instructor Contact Information

Instructor: Neil Higgins                   
Phone:805.776.3008 (cell)
Email: nhiggins@cuesta.edu

Course Overview

Welcome to BUS 243 Marketing, a Distance Education course.  In this course you will be exploring how companies and organizations provide value to their customers through marketing. Our approach will include the study of traditional marketing concepts integrated with timely real world examples and new media marketing. You will become familiar with concepts and current thinking in marketing, and you will have the opportunity to analyze and apply these ideas to the business world. This is a course where you will bring your own work experience to our virtual classroom to create a robust learning environment.  Expect your marketing acumen to grow through group discussions, and thought-provoking case study analysis.

In order to be successful in this course you will need to: 1) complete reading and writing assignments, 2) participate in online discussions, 3) develop and write a marketing plan for a simulation, 4) review and analyze various forms of marketing, and 5) take quizzes and exams. Online courses move quickly, please be prepared to spend approximately 7-10 hours per week on coursework for this class. Are you wondering how successful you may be at a distance education course? Take the Self-Assessment Survey at http://www.cuesta.edu/student/aboutacad/distance/survey.htmlLinks to an external site..

This course is taught using Canvas and Connect along with a Practice Marketing Simulation Game.  These are Web-based tools used to facilitate teaching an online class and all are required.Do not buy these required course materials from anywhere but the Cuesta Bookstore!!!!!! These platforms provide the framework for the BUS 243 class including an e-Book, student data files, the tools to receive and send course materials, and a grade book. Using Canvas, you can communicate with other students, and you can share materials and ideas with other course participants via the discussion forum.


Student Learning Outcomes

  • Students can identify the factors affecting a firm’s pricing decisions and explain various pricing strategies
  • Students are able to identify major social criticisms of marketing and explain the role of ethics in marketing
  • Students are able to prepare a comprehensive marketing plan.
  • Students demonstrate an ability to work collaboratively with a diverse group of fellow students.
  • Students are able to explain and participate in the marketing research process, including creating marketing objectives, creating a plan for gathering primary and secondary data, conducting the research, analyzing and reporting the results, and drawing conclusions.
  • Students demonstrate professional communication and social skills appropriate to a business environment in the United States.


Class Requirements

This class is entirely online with no in-person class sessions. You will need to have access to an e-mail account and the internet. Please read carefully!!! The course required book, simulation and online access are available in the college bookstore http://bookstore.cuesta.edu/Links to an external site.. I have worked with the publisher to get the Cuesta Bookstore the lowest available price for this bundle. You can not find this bundle online outside of the Cuesta Bookstore, so please do not buy a used book or purchase from another vendor because it will not include all the materials you need for this class. I have listed the textbook details below.

M: Marketing, by Grewal & Levy 6th edition with Connect Access Code and Practice Marketing Simulation.

Title: M: Marketing 6th Edition with Connect Access Code and Practice Marketing Simulation.

Authors: Grewal, Levy

Publisher: McGraw-Hill


Connect is the textbook’s online learning platform that will contain all of the course textbook reading, homework and exams. I recommend you purchase the textbook, through the Cuesta bookstore. I have worked with McGraw Hill to get the lowest available price on the package. Connect Access and Practice Marketing simulation are required!! When you buy the bundle from the Cuesta bookstore it will include two postcard with access codes to both Connect and the Simulation, you need to enter both codes, do not lose them!!!!

It is essential that you understand the basic concepts of email, web navigation and online communication to succeed in this course. Please visit Cuesta College’s Distance Education website at http://library.cuesta.edu/distance/index.htmLinks to an external site. for FAQs, online resources, and information on “how to survive an online course.”

Computer Requirements

The browser requirements and minimum qualifications required for this class are detailed in the following link: http://www.cuesta.edu/student/aboutacad/distance/faqs_technical.htmlLinks to an external site..

  • Web Browser: Microsoft Explorer 6.0 or Mozilla Firefox 5.6 or higher.
  • Computer Specs: 1 GHz or equivalent computer and a minimum of 512 MB of system RAM (memory) running Windows XP or better. Speakers, Sound Card, Reliable DSL or Cable (not dial-up modem) Internet Connection.
  • Software:
    • Microsoft Word 2007 or higher.

Microsoft Windows and Microsoft Word (or the entire Office 2010/2013 Professional Suite) may be purchased at a discount through www.ultimatesteal.comLinks to an external site., www.journeyed.comLinks to an external site., or http://collegesoftware.org/Links to an external site..

First Assignment & Accessing Canvas

Your first assignment is to log into the class at cuesta.instructure.com before August 13th

  • Your login ID is the same as your my.Cuesta login. It is: firstname_lastname.
  • Your password is the same as you’re my.Cuesta password.
  • You will NOT be able to access Canvas until the semester begins. Once you locate the site, please bookmark it or add it to your favorites for future reference.

Canvas Support: http://www.cuesta.edu/student/aboutacad/distance/Links to an external site.


College Policies / Assistance

Each student is required to follow all school guidelines and comply with all school deadlines including personal responsibility for adding and/or dropping this class. Drop dates are available on the academic calendar http://academic.cuesta.edu/admrreg/infodate.htmLinks to an external site.. Each student is responsible for obtaining updates or changes to the syllabus and/or assignments for the course.

Academic Honesty: 
Students are responsible for being aware of and complying with the Academic Honesty Policy (refer to Cuesta College Schedule or Cuesta College Catalog). At the discretion of the instructor, students being academically dishonest (submitting another student’s work as your own, e.g. copying a computer file that contains another student’s work) will be dropped from the course. If the drop deadline has passed, students will receive a failing grade in the course. In addition, a “Student Incident Report” will be filed with the Vice President of Academic Affairs office.

Students With Disabilities:
If you have a disability and need accommodations in this class, please contact Disabled Student Program & Services at (805) 546-3148 or (805) 591-6215 NCC as soon as possible to ensure that you receive the accommodations in a timely manner. http://academic.cuesta.edu/acasupp/dsps/index.htmLinks to an external site.. You may also discuss your need for accommodations with the instructor.

If you are a Veteran, please contact Karen Andrews, Cuesta College’s VA Certifying Official - 546-3142. The Veteran Center is in room 6903. The Veteran Center hours are Mon. - Thurs. 9:00am to 4:00pm.

Counseling Center:
College life can compound other issues in one’s life. If you are feeling overwhelmed and feel you need help to maintain your personal balance – please contact our counseling center at 546-3138.

Library Services:
Circulation/Reserves: (805) 546-3155 
Reference Desk - SLO: (805) 546-3157 NC: (805) 591-6200 Ext. 4410.

Library hours:  
SAN LUIS OBISPO CAMPUS: Monday - Thursday: 8:00 am - 8:00 pm,
Friday: 8:00 am - 4:00 pm, Saturday & Sunday: Closed. 
NORTH COUNTY CAMPUS: Monday & Thursday: 8:30 am - 7:00 pm,
Tuesday & Wednesday: 8:30 am - 8:00 pm, Friday, Saturday & Sunday: Closed. 
ARROYO GRANDE HIGH SCHOOL CENTER: Monday & Thursday: 5:30 pm - 7:30 pm.

Tutorial Services:
Promoting the academic skills, learning strategies and attitudes necessary for student success in all disciplines for ALL students. 
SLO: 9:00 am - 4:30 pm, Room 3300
NCC: 8:00 am – 5:00 pm, Room N3130

If you have any further questions prior to the first day of class, please feel free to email me at nhiggins@cuesta.edu. Otherwise, I look forward to getting to know you during the course of the semester.

Thank you,
Neil Higgins

Drag to rearrange sections
Rich Text Content

Page Comments