Marketing – Distance Education CRN 32670

Hello All,

Welcome to Distance Education at Cuesta College and the online version of Business 243, Marketing. My name is Neil Higgins and I will be your instructor for this course. This letter is to inform you of some of the important details prior to the start of this Spring 2021 class.  This class will be asynchronous, meaning that there is not a required ZOOM meeting time each week. 

Do not buy the required course materials, you will be charged directly by Cuesta College.  You will receive instant access to all need materials.

  

Instructor Contact Information

Instructor: Neil Higgins                   
Phone:805.776.3008 (mobile)
Email: nhiggins@cuesta.edu

Course Overview

Welcome to BUS 243 Marketing, a Distance Education course.  In this course you will be exploring how companies and organizations provide value to their customers through marketing. Our approach will include the study of traditional marketing concepts integrated with timely real world examples and new media marketing. You will become familiar with concepts and current thinking in marketing, and you will have the opportunity to analyze and apply these ideas to the business world. This is a course where you will bring your own work experience to our virtual classroom to create a robust learning environment.  Expect your marketing acumen to grow through group discussions, and thought-provoking case study analysis.

In order to be successful in this course you will need to: 1) complete reading and writing assignments, 2) participate in online discussions, 3) develop and write a marketing plan for a simulation, 4) review and analyze various forms of marketing, and 5) take quizzes and exams. Online courses move quickly, please be prepared to spend approximately 7-10 hours per week on coursework for this class. Are you wondering how successful you may be at a distance education course? Take the Self-Assessment Survey at http://www.cuesta.edu/student/aboutacad/distance/survey.htmlLinks to an external site..

This course is taught using Canvas and Connect along with a  Marketing Simulation Game.  These are Web-based tools used to facilitate teaching an online class and all are required.  Do not buy the required course materials, you will be charged directly by Cuesta College!!! You will receive instant access to all need materials. These platforms provide the framework for the BUS 243 class including an e-Book, student data files, the tools to receive and send course materials, and a grade book. Using Canvas, you can communicate with other students, and you can share materials and ideas with other course participants via the discussion forum.

 

Student Learning Outcomes

1. Students will be able to identify the marketing mix and how each component of the marketing mix must be aligned to successfully market a product or service. 

2. Students are able to prepare a comprehensive marketing plan. Including market research, creating marketing objectives and metrics to analyze the results of the plan. 

3. Students are able to identify major social criticisms of marketing and explain the role of ethics in marketing 

 

Class Requirements

This class is entirely online with no in-person class sessions. You will need to have access to an e-mail account and the internet. Please read carefully!!! Do not buy the required course materials, you will receive instant access to all need materials.  You will be charged directly by Cuesta College for the course required e-book, simulation and online access   

M: Marketing, by Grewal & Levy 7^th edition with Connect Access Code and Practice Marketing Simulation.

Title: M: Marketing 7^th Edition with Connect Access Code and Practice Marketing Simulation.

Authors: Grewal, Levy

Publisher: McGraw-Hill

Course materials will be delivered digitally via Canvas through the Cuesta Inclusive Access program.  Students will access the course materials through the Canvas website on the first day of class to make sure there are no issues in the delivery.   Students will automatically have access to the course materials on Day One.  After the Cuesta add drop date, the student's bursar account will be billed at a discounted rate for the required course materials representing significant savings for students.   Click here or see the attached file at the end of this page for detailed instructions on how to gain access to the textbook on day one of class.

Connect is the textbook’s online learning platform that will contain all of the course textbook reading, homework and exams. Cuesta College has worked with McGraw Hill to give students instant It is essential that you understand the basic concepts of email, web navigation and online communication to succeed in this course. Please visit Cuesta College’s Distance Education website at http://library.cuesta.edu/distance/index.htmLinks to an external site. for FAQs, online resources, and information on “how to survive an online course.”

Computer Requirements

The browser requirements and minimum qualifications required for this class are detailed in the following link: https://www.cuesta.edu/academics/distance/faqs_technical.htmlLinks to an external site.

Canvas Support and Connect Support

McGraw Hill Connect Support 800-331-5094

Canvas Support: http://www.cuesta.edu/student/aboutacad/distance/

College Policies / Assistance

Each student is required to follow all school guidelines and comply with all school deadlines including personal responsibility for adding and/or dropping this class.  Drop dates are available on the academic calendar: https://www.cuesta.edu/student/documents/admissions_records/studentcalendar.pdfLinks to an external site.

Academic Honesty: 
Students are responsible for being aware of and complying with the Academic Honesty Policy (refer to Cuesta College Schedule or Cuesta College Catalog). At the discretion of the instructor, students being academically dishonest (submitting another student’s work as your own, e.g. copying a computer file that contains another student’s work) will be dropped from the course. If the drop deadline has passed, students will receive a failing grade in the course. In addition, a “Student Incident Report” will be filed with the Vice President of Academic Affairs office.

Students With Disabilities:
If you have a disability and need accommodations in this class, please contact Disabled Student Program & Services at (805) 546-3148 or (805) 591-6215 NCC as soon as possible to ensure that you receive the accommodations in a timely manner. Here is a link to their services:

https://www.cuesta.edu/student/studentservices/dsps/dsps_services.htmlLinks to an external site. 

You may also discuss your need for accommodations with me directly.

Veteran:
If you are a Veteran, please contact Karen Andrews, Cuesta College VA Certifying Official - 546-3142. The Veteran Center is in Room 6903. Here is a link to the Veteran Services: https://www.cuesta.edu/student/studentservices/veterans/index.htmlLinks to an external site.

Counseling Center:

IF you need to talk to a college counselor you can use this link: https://www.cuesta.edu/student/studentservices/counseling/index.htmlLinks to an external site.

College life can compound other issues in one’s life. If you are feeling overwhelmed and feel you need help to maintain your personal balance – please contact our counseling center at 546-3138 or click here: https://www.cuesta.edu/student/resources/healthcenter/mentalhealth/index.htmlLinks to an external site.

Library Services:

Here is a link to the Library and their services: https://www.cuesta.edu/library/index.htmlLinks to an external site.

Circulation/Reserves: (805) 546-3155 
Reference Desk - SLO: (805) 546-3157 NC: (805) 591-6200 Ext. 4410.

Student Services & Tutoring:
Promoting the academic skills, learning strategies and attitudes necessary for student success in all disciplines for ALL students are available online at this URL.  https://www.cuesta.edu/student/resources/ssc/index.htmlLinks to an external site.

If you have any further questions prior to the first day of class, please feel free to email me at nhiggins@cuesta.edu. Otherwise, I look forward to getting to know you during the course of the semester.

Thank you,
Neil Higgins